Introduction
The first webinar in the The Innovations Series: An approach to Member Journey Mapping in the Union Movement, is a workshop presented by Simone Rosser, who is the Member Experience and Insights Manager at the ACTU.
Not all members are the same – so how does thoughtful research and building personas help?
Topics covered are
- Research and Insights
- Research Design
- Personas
- Experience Mapping
Watch Webinar
27:14 mins
Listen to Audio
Explore Further
Watch and listen to other ACTU Futures Network resources
This resource is available to staff and officials of ACTU affiliate unions, and to access you will need to be logged in to the ATUI Learner Portal. If you’re an official or staff member of an ACTU affiliate union and don’t have an account, you can create one here.
